Saturday, December 28, 2019

President James Madison Fast Facts

James Madison (1751-1836) was Americas shortest president standing at only 54. He was very important in the founding of America. He was one of the three authors, including Alexander Hamilton and John Jay, of the Federalist papers which helped persuade states to ratify the Constitution. He was also the Father of the Constitution in that he was influential in its construction and terms.   This article provides a list of fast facts for James Madison. For more in depth information, you can also read the James Madison Biography. Birth: March 16, 1751 Death: June 28, 1836 Term of Office: March 4, 1809-March 3, 1817 Number of Terms Elected: 2 Terms First Lady: Dolley Payne Todd Nickname: Father of the Constitution James Madison Quote: Every word [of the Constitution] decides a question between power and liberty. Major Events While in Office: Non-Intercourse Act (1809-1810)War of 1812 (1812)Star Spangled Banner written by Francis Scott Key (1814)Treaty of Ghent (1814)Battle of New Orleans (1814)Hartford Convention (1814-1815)Second Bank of the United States Chartered (1816) States Entering Union While in Office: Louisiana (1812)Indiana (1816) Related James Madison Resources: These additional resources on James Madison can provide you with further information about the president and his times. James Madison BiographyTake a more in depth look at the fourth president of the United States through this biography. Youll learn about his childhood, family, early career, and the major events of his administration. War of 1812 ResourcesThe fledgling United States needed to flex its muscle one more time to convince Great Britain it was truly independent. Read about the people, places, battles, and events that proved to the world America was here to stay. War of 1812 TimelineThis timeline focuses on the events of the War of 1812. US Constitution FactsJames Madison was responsible for drafting much of the US Constitution. Here is an overview of major facts, and key points about this pivotal document. Revolutionary WarThe debate over the Revolutionary War as a true revolution will not be resolved. However, without this struggle America might still be part of the British Empire. Find out about the people, places, and events that shaped the revolution. Chart of Presidents and Vice PresidentsThis informative chart gives quick reference information on the Presidents, Vice-Presidents, their terms of office, and their political parties. Other Presidential Fast Facts: Thomas JeffersonJames MonroeList of American Presidents

Thursday, December 19, 2019

Dead Poets Society Essay - 764 Words

â€Å"Neil Perry, with the possible exception of Charlie Dalton, is the most ardent disciple of Keating’s â€Å"Carpe Diem† philosophy. This sets him up for a confrontation with the conservative forces in the film. Show how the conflict between Neil, his father and the establishment is developed from a filmic perspective.† Dead Poets Society repeatedly shows relational conflict, often between the boys and authority. Perhaps the most obvious example within the film is that of Neil’s relationship with his father. This conflict mainly results ofrom bad a lack of communication and misunderstanding due to Neil’s inability to express himself to his father. The director constantly makes use of filmic techniques to highlight this tension and its affect†¦show more content†¦The lighting in this scene tells us a lot – Neil’s father is in the dark, emphasizing his lack of understanding about Neil’s passion as well as the sinister controlling side of him we have seen throughout the film. Neil, however, is placed in the spotlight, showing his superiority and importance at this point in time. We become aware Throughout the film we see indexical value in the clothing the two wear. Mr. Perry’s formal suits emphasize his conformity and position of authority, while Neil is often seen in informal clothing – even when wearing school uniform he often wears a jersey instead of the more formal blazer. His choice of clothing indicates his more relaxed, expressive nature. When Neil and his father have a discussion in the study after the play, mise-en-scene aids us in plays an enormous role in allowing us to understanding the situation. Extreme low and high angles are used to show Neil and his father in dominant and vulnerable positions respectively. The books in the shelves create lines which highlight the authority and dominance of this place, and therefore Mr. Perry. The dim lighting and the warm, inviting colours creates a warm, loving atmosphere. This is in sharp contrast with and which jars harshly with the unkind way Mr. Perry is speaking to Neil and thehis lack of understanding he shows him. The climax of this dysfunctional relationship between father and son is reached in the scene where Neil takes his life. TheShow MoreRelatedEssay on The Awakening of Neil in Dead Poets Society1045 Words   |  5 Pages The Awakening of Neil in Dead Poets Society nbsp; nbsp;nbsp;nbsp;nbsp; Significant experiences are moments in life that create change not only in ones present period of life, but also dramatically alter ones view of the surrounding and forthcoming events.nbsp; The impacts of such experiences are the opening of new doors in life, the realization of possibilities one would have never imagined sitting right under ones nose and the perception of details one never thoughtRead MoreComparative Literary Assignment: Dead Poets Society/The Outider1176 Words   |  5 Pagesï » ¿Danielle Iaboni Mrs. Arlotto ENG4U April 5, 2014 The Outsider and Dead Poet’s Society Comparative Essay â€Å"I find that the very things that I get criticized for, which is usually being different and just doing my own thing and just being original, is the very thing that’s making me successful.† Country singer Shania Twain explains that the things she does in her daily life, making her different from everyone else, actually makes her unique, despite the fact that it goes against social normsRead MoreHenry David Thoreau : The Philosophy Of Transcendentalism1055 Words   |  5 Pagesand its beliefs still have a place in today’s modern society. 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His father an actor abandoned the family when he was one years old and his mother an actress died of tuberculosis when 2 yrs old. His foster parentsRead MoreHow the Quotations and Poems Demonstrate the Main Themes or Ideas of the Film Dead Poets Society1610 Words   |  7 PagesHow the Quotations and Poems Demonstrate the Main Themes or Ideas of the Film Dead Poets Society The film, Dead Poets Society, directed by Peter Weir, is set in the 1950’s at Welton Academy in the United States. Welton is a school that is based on honor, discipline, tradition, and excellence. The teachers at this school are extremely strict and academic. The Dead Poets Society has many important themes and messages, which should be considered in one’s daily life. TheRead MoreYeats Essay2604 Words   |  11 PagesW.B Yeats Essay Write an essay in which you give your reasons for liking/not liking the poetry of W.B Yeats. Support your points by reference to or quotation from, the poems that are on your course. In my opinion and from the sample of his poetry which I have studied, I would say that the poetry of W.B Yeats is very enjoyable to read. The themes of his poems are often easily identified with and his simple style of writing makes his poetry easy to interpret and understand. Although easily engagingRead MoreSylvia Plath the Colossus2027 Words   |  9 Pagesquestions concerning Plath’s personal life and her relationship to male figures in her family. Do you read the poem as a personal or a political poem? Would you characterize Plath as a feminist poet? Always justify your answers with reference to the poet’s works as well as the critical articles as much as you can †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. To solve this TMA in a good way we should know about Sylvia Plaths life, because in the students notes above they mentioned that U have to discuss her private relation with her fatherRead MoreMetho Drinker by Judith Wright2029 Words   |  9 PagesNothing now he lies. 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Dracula’s notoriety is of such epic proportions that it has all but obscured the man who gave us this deliciously terrifying character of fiction. Abraham â€Å"Bram† StokerRead MoreDeath Represenataion in Sylvia Plaths Selected Poems2941 Words   |  12 PagesRepresentation in Sylvia Plaths Selected Poems Mohamed Fleih Hassan Instructor English Dept./ Abstract Death is one of the significant and recurrent themes in the poetry of Sylvia Plath. This paper aims at showing the poets attitudes towards death. Certain poems are selected to show the poets different attitudes to death: death as a rebirth or renewal, and death as an end. Most obvious factors shaped her attitudes towards death were the early death of her father that left her unsecured, and the unfaithfulness

Wednesday, December 11, 2019

Carpool Incentives and Opportunities System †MyAssignmenthelp.com

Question: Discuss about the Carpool Incentives and Opportunities System. Answer: Introduction With the concerns related to global warming and pollution on the rise and with everybody pointing a finger at automobiles as the major culprit causing pollution, many governments are growing stricter regarding automobile ownership. This is bad news for private automobile owners but its the perfect opportunity for innovative brands like Virgin Group to expand their operations to offer a new service and tap into the new source of income while the demand remains high. With the intensifying pressure on the government to ban and remove the maximum number of vehicles from the roads cab pooling has become an interesting and viable venture(Drucker, 2014). Today cab companies offering cab pooling services are registering a sharp rise in demand and many are registering huge profits due to many people finding it cheaper and more convenient to hire taxi services as opposed to owning vehicles. this makes the venture a perfect one to consider for Virgin group to expand to since the brand must keep adopting new innovative ideas and ventures to continue generating income and profits(DeFillippi, Rieple, Wikstrm, 2016). The projects can be started in Europe and gradually expand to rapidly developing nations like India, China, and South Africa which are registering increasing pressure on automobile ownership norms making people turn to Car Pool service providers to cater to their daily commuting needs. Virgin group is synonymous with being a brand which is willing to take huge risks in the name of innovation and business expansion. Sir Richard Branson is popularly known for promoting innovation and brand development more than profits making Virgin group the ideal brand for young entrepreneurs to approach with new ideas(Rothacher, 2004, p. 201). Virgin groups is also famous for pumping millions of dollars into new and innovative projects with the most recent being the Virgin Galactic which is a commercial space liner that allows common people to experience zero gravity. The project has registered constant consumer interest and has already begun seeing many interested clients pre-booking their tickets to experience zero gravidity. Virgins groups rely on internal or self-funding which allows the business to expand on new and promising ventures quickly so as to tap into the market while still in high demand(Meyer Crane, 2010). Opportunity towards Every Innovative Idea Sir Richard has always involved and promoted his staff and young entrepreneurs as long as they offer innovative and viable ideas allowing young entrepreneurs to approach the brand with their proposals. This helps encourage entrepreneurship and innovation among the youth which is rapidly depleting in recent years due to the reducing number of opportunities(Schawbel, 2014). Sir Richard promote innovation and willing to take investment risk in the name of innovation making virgin group among the most viable brands to approach with regard to promoting a new and innovative idea. Road congestion, high maintained costs, environmental awareness and increasing levels of pollution are factors which are discouraging private automobile ownership in major cities across the world. With public service vehicles like buses and trains limited to transporting people to a specific and fixed location, the need to travel in automobiles still remains high among the commuters. This has resulted in a sharp increase in the number of cab services offering both private and pooled cab services in most major cities across Europe and Asia(U.S.D.T, 1975). Presently the market is dominated by private cab owners which results in delivering unreliable service quality to the commuters thus opening up an added need for a major cab service brand which is well recognized by clients across the world. Last minute cancellation is the main problem associated with the private cab services resulting in many clients frustrated but unable to make major reforms in due to the consider being limited to an individual cab owner or driver. By introducing a Virgin cab Service fleet offering both private and pooled services, commuters are more likely to opt for this brand service(Ho Tang, 2012, p. 190). This is due to the customer being able assured they will get high valued services and at the same time be able to act on the service provider in case they have been served in a professional manner. Fast Integration and Establishment of the Project Project integrations and the establishment is a major factor while considering any new venture since project integration is a period in which the investment is made towards project establishment with no returns. this, therefore, makes it very important for any proposed project to have a fast track approach thus allowing the investor to complete and begin operations as soon as possible and begin recovering his or her investment. The proposed virgin carpool service can be established and started within 6 months since it requires a limit number of the legal and logistical requirement to be integrated before establishment(Witte, Ott, Vos, 2017). The proposed project only needs to set up the operations office and management, book various cab vehicles types, comply with the legal paperwork and licensing, hire experience shofars, higher parking area and service centre and advertise the new services. These are all operations and facilities which are required to establish the venture and beg in operations in a maximum of 6 months. The projects would allow the virgin group to begin recovering its investment in a maximum period of 6 months and have completed repaying the investment capital within 36 months. The Target consumer and market would be residents living in megacities in both developed and developing markets. The shared cab service would aim at delivering lean, comfortable and affordable cab services to clients who may opt to either hire the entire Cab or opt to take a shared ride to for an affordable rate. Most major cities in developing economies like India, China, and South Africa are already implementing stringent regulation related to private automobile ownership which is discouraging people from purchasing private vehicles. But the clients still require automobile transportation thus many are turning to pool cab services which offer the same computing experience as private vehicles but at a much lower cost and is much more convenient since there is no need to search for parking and other inconveniences(Ferrell Hartline, 2013). Fleet Size and Type of Vehicles The fleet would begin with 50 vehicles which would be located in one major city and will consist of a verity of vehicles ranging from budget rides to luxury rides. This would allow the virgin cab services to target the entire consumer market ranging from the budget to luxury client thus helping maximize the income generated from the venture. The vehicle distribution will mainly be focused on targeting budget consumer thus the majority of vehicles would be 4-6 eater vehicles. There will also be some larger vans and small busses which can cater to larger groups of 15-25 passages traveling in groups. The services would be limited to remaining within 50 KM of the city centre but can be hired for long distance trips on special service terms(Munby Watson, 2014). Once the first fleet batch is established and operations have been organized smoothly virgin cabs can consider expanding to a new city and gradually expand their operations to developing economies like India, China, Brazil and Sou th Africa. To maintain and ensure smooth operations of the venture it is critical for the latest technologies to be integrated into to the [proposed venture. GPS tracking, on-board CCTV surveillance, Business to Customer connectivity and other advanced technological features must be integrated to the venture(Hkansson, Prenkert, Waluszewski, 2009). This will help connect the client to the customer and allow the back end executives to monitor and manage the operations while ensuring customer satisfied is always achieved. In todays day and age, it is critical to connect the client to the service provider using mobile technology but to ensure this is achieved virgin cab services will have to put in place an efficient customer support back-office operation that connects to the client immediately thus increasing the chances of making sales. With the number of competitors likely to increase in future, delivering customized and personalized customer support system will help retain clients and help the business increase customer confidence in the brand's service delivery(Andriole, 2014). The proposed Virgin cab service must integrate the latest technology which will ensure smooth operations and improve the business performance thus ensuring customers remain happy at all times. Cross-Functional Management of the Venture The proposed project's management plays a huge role towards the projects success but to manage the project effectively it is critical to ensure all stakeholders are involved in the management process. Cross-functional management ensures information is collected from all stakeholders and their direct involvement in the operations and management. It is critical to place all stakeholders responsible for managing their individual operation and areas of expertise and make contribution or report on developments and areas of possible improvement. This helps encourage the stakeholders to actively participate in the management process given reach ownership of their responsibilities and duties(Lambin Schuiling, 2012). This help ensures each one retains focus and dedication towards their role and helps the business tap into the knowledge and experience which can be documented for future business management and operational improvements. Senior management must also provide the lower ranked offic ials and associated with this privilege as it helps encourage stakeholders to express their innovation and communicating their knowledge towards improving the process. Virgin Cab services would be heavily dependent on the human resource to manage and operate the cab services thus ensuring their active petrification in the process is critical towards the proposed businesses performance and growth in the future(Marvel, 2012). The proposal project will stream line with Virgins current business objective as it would deliver and additional type of service the brand can offer its customers. This will help the business increase its operations and performance thus helping build the number of services delivered by the brand and increase income generated by the business. Conclusion Every major brand is constantly keeping its eyes peeled and on the lookout for enterprising and innovative young entrepreneurs. This is due to the businesses needing to retain their popularity among consumers as well as maintain their brand name and competitive edge in the market. Being able to involve young and innovative entrepreneurs to the business helps build diversity which is a critical requirement for any business to develop and grow. Virgin Group is among the most famous international brands that promote youth entrepreneurship since the youth are tomorrows leaders but they can only demonstrate and build their skill if they are given the opportunity to implement their proposed plans(OECD, 2017). Given the younger generation, an opportunity to excel from an early age also helps boost their morale and ensures they develop into successful and enterprising young professions in the future. Investing in the future generation and promoting their interest in business is critical for individuals, businesses and the nation as a whole thus its critical for young entrepreneurs to be encourages to develop their ideas and present their proposals to interested investors who should evaluate and invest on the best proposals so as to expand the brands diversity in business as well as adopt younger and talented entrepreneurs in to the business. References: Andriole, S. J. (2014). Ready Technology: Fast-Tracking New Business Technologies. CRC Press. DeFillippi, R., Rieple, A., Wikstrm, P. (2016). International Perspectives on Business Innovation and Disruption in Design. Edward Elgar Publishing. Drucker, P. (2014). Innovation and Entrepreneurship. Oxon: Routledge. Ferrell, O. C., Hartline, M. (2013). Marketing Strategy, Text and Cases. Mason: Cengage Learning. Hkansson, H., Prenkert, F., Waluszewski. (2009). Use of Science and Technology in Business: Exploring the Impact of Using Activity for Systems, Organizations, and People. Uppsala: Emerald Group Publishing. Ho, T.-H., Tang, C. S. (2012). Product Variety Management: Research Advances. stanford: Springer Science Business Media. Lambin, J.-J., Schuiling, I. (2012). Market-Driven Management: Strategic and Operational Marketing. Hampshire: Palgrave Macmillan. Marvel, M. R. (2012). Encyclopedia of New Venture Management. Washington D. C: SAGE Publications. Meyer, M. H., Crane, F. G. (2010). Entrepreneurship: An Innovator's Guide to Startups and Corporate Ventures. New Delhi: SAGE Publications. Munby, D. L., Watson, A. H. (2014). Road Passenger Transport: Road Goods Transport: Reviews of United Kingdom Statistical Sources. Elsevier. OECD. (2017). Development Centre Studies Unlocking the Potential of Youth Entrepreneurship in Developing Countries From Subsistence to Performance: From Subsistence to Performance. OECD Publishing. Rothacher, A. (2004). Corporate Cultures and Global Brands. Singerpore: World Scientific. Schawbel, D. (2014). Promote Yourself: The New Rules for Career Success. St. Martin's Press. U.S.D.T. (1975). Carpool Incentives and Opportunities: Report of the Secretary of Transportation to the United States Congress, Pursuant to Section 3(e), Public Law 93-239, Emergency Highway Energy Conservation Act. U.S. Department of Transportation. Witte, B. D., Ott, A., Vos, E. (2017). Between Flexibility and Disintegration: The Trajectory of Differentiation in EU Law. Glos: Edward Elgar Publishing.

Wednesday, December 4, 2019

Adventure Tourism-Free-Samples for Students-Myassignmenthelp.com

Question: Identify a real market segment and demonstrate an understanding of its needs, wants, and willingness and ability to pay for the proposed tourism product/service. Answer: Introduction: Adventure Tourism refers to a distinct form of tourism that enables the tourists and travellers experience an adrenalin rush and derive thrilling experience from the places visited. Australia is regarded as the best place for adventure tourism, simply because the country offers exciting opportunity to the travellers to undertake adventurous activities in various parts- Gold Coast, Canberra, and Gold Coast. The adventure tourism in Australia allows its travellers to enjoy adventurous activities starting with rock climbing, skiing, snowboarding, to parasailing and bungee jumping (Pomfret, 2006). While the number of domestic visitors participating in adventure tourism in Australia remains as high as always, the majority of the participants are international tourists, and after Europe, the largest overnight adventure tourism participants were coming from Asia, especially China (Jin Sparks, 2017). Considering the increasing popularity of adventure tourism amongst the people of Asia, the present business plan intends to attract the attention of the Asian tourist base, who might be likely to be thrilled about undertaking adventure tourism in Australia. The Northern Territory of Australia has been chosen, where the travellers can be led to the forest, where they can explore shady monsoon forest lands, and ancient rock art, while also getting thrilled at the sight of wildlife existence. Arnhem Land is one of the true wilderness areas that the tourists might wish to explore, which is not only popular as the most spectacular natural destination, but also as a habitat to abundant wildlife that includes salt water crocodiles, dugong, buffalo, migratory birds and nesting turtles (McLennan et al., 2017).Besides, the place is also known as a great fishing spot that is sure to appeal to the taste and choice of the adventure tourists. However, despite the immense potential of the area to a ttract the attention of the tourists, it is important to critically analyse the prospects of such a tourist service offering as far as Asian consumer base is concerned, and to comprehend how far the Asian market shall permit its consumers to spend money in such tourist activities. Further, the report, presenting a market plan, also intends to chalk out branding and promotional strategies that can help in attracting the attention of the potential consumer base. Market Analysis: The adventure tourism industry is still considerably young and a newly emerging one, and even twenty years from today, this form of tourism was completely unheard of. As of now, almost half of the international tourists are travelling to Australia are adventure tourists, and the average duration of their stay at Australian adventure tourist spots is approximately 15 days. Compared to the year of 2013, the year of 2014 witnessed a considerable rise in the number of international tourists coming to Australia for this form of tourism (Ruhanen et al., 2015). There are very few tourist companies in Australia that are offering tours and trips to the adventure tourists. Although Adventure Tours Australia (ATA) does offer adventure tourism service to the people of Australia and abroad, it is suitable for the active budget tourists only. Herein lays the competitive advantage of the organization to permeate the market and attract the attention of the tourist consumers (Khan, 1999). Despite the explosive growth of tourism in Australia and abroad, there is very little scope of adventure tourism in the Asian countries. It should be noted in this connection that adventure tourism is defined as a guided tour activity, that involves outdoor recreation that offers excitement to the client through visiting the sights of the natural terrain as well as offering specialized equipments. However, due to the huge expenses involved, most of the commercial adventure tourist activities involve nothing beyond mere skiing and surfing activities across the Australian locations. It approximately takes $400 for a single person to travel to Australia and experience adventure tourism (Ruhanen et al., 2015). Needless to state, that the living cost in Australia is high, and the accommodation and travelling cost is even higher. The market of adventure tourism is highly competitive, with most of the companies charging higher each day, simply because of the growing popularity of this form of tourism amongst the young people, who are mostly reckless while spending money as well. Most importantly, the cost of hiring specially trained guides, in supporting the adventurous activities of the tourists as well as the specialized equipments provided to the tourists add up to make the travel highly experience. In such a situation, while most of the companies are charging exorbitant amount of money, the selection of adventure tourism along the forest of Arnhem Land is sure to cost low. It will present an array of nature and adventure based activities, which will require less supervision and equipments that in other cases would have made the tourist activity expensive. The people can wander around the local place, and experience adventure simply by having camp meals, that will be an integral aspect of the adventure prog ram only, and this can also save the accommodation expenses as well. According to a research study conducted by West Australia Tourism Research, a tourist opting for Adventure Tourism will tend to look out for four aspects- Unique natural scenery Exploration of the local culture Pristine natural environment Beautiful coastal scenery By satisfying the above criteria by taking the travellers through the forest regions of Australia, it is possible to satisfy the requirements of the tourists at a cheap cost. As and when a tourist company tries to provide hard adventure trips to its consumers, it is likely to lose out on its consumers, for the higher expenses involved as well as the higher risk factors involved therein as well (Beech, J. and Chadwick, 2006). Research suggests that as far as the international tourist market of Australia is concerned, Australia ranks first. However, other countries such as India and Japan are exhibiting equal enthusiasm in exploring beyond Melbourne and Sydney, and taste the local flavours of the regional, remote locations of Australia. Since this is expected to be cheaper, this is expected to be highly profitable for the tourists here. However, despite their intense passion for adventure, the tourists coming from Asian continent are still non-athletic by nature, and hence soft adventu re activities can do wonders for them. Situation Analysis: In order to critically analyse the future prospects of the tourist company in future, a SWOT analysis has been conducted, explaining the strength, weakness, opportunity and threat of the company in the Australian market. Strength Weakness Low cost of operation Highly competitive price for the tourist product and services Unique, high-end service offering Soft adventure activities and sigh-seeing to make the experience unique Newly emerging company, and lacks recognition in the domestic and foreign market Targeted customer base located in Asia with whom it is difficult to establish connection Low price strategy at the beginning may lead to financial loss at the start Opportunity Threat Promote sustainable tourism and attract consumer attention and government investment Growing popularity amongst the millennial to undertake adventure tourism in the less explored regions of Australia The adventure tourist market is expected to grow at the rate of 10% (Huveneers et al., 2017). The Asian GDP is unstable, with Chinas GDP dropping to a 26 year low, whereby tourist may not immediately opt for luxurious and unnecessary activities (Divisekera Nguyen, 2014) Lack of trained and skilled tourist guides can hinder companys growth Intense competition from ATA, Intrepid Travel, Cosmos and Globus. Competitor Analysis: It is also important to develop an understanding of the competitors of the tourist company, as it needs to formulate its strategies accordingly. First of all, the major competitors in the market are ATA, Interprid Travel, Cosmos and Globus who are recognized tourist service providers and can easily become the first choice of the tourists coming from a different continent. Besides, Kangaroo Island Adventure Tours, Wilderness 4WD Adventures, Adventure North are some of the less recognized competitors who however can pose threat to the present company owing to high quality services at extremely competitive prices. Branding Position: Brand Name and Marketing Image: Positioning of a product is defined as a strategy adopted by a business organization to create a perception within the consumers regarding a specific product or service. Accordingly, brand positioning is an important concept that helps the organizations generate a meaningful image or identity for the product through which the consumer can associate with the core values of the company or the fundamental attributes of its services (Aarstad et al., 2015). There is no point denying the fact that branding has become an inextricable part of product marketing, and as consumers are flooded with too many tourist products and services to choose from, it is important for the tourist company to stand out of its competitors (Page Connell, 2006). As far as tourist branding of the company is concerned, it is primarily important to develop an understanding of the core brand values that the company is connecting itself with. As it is a well-known fact the brand name represents the unique brand value s of an organization that helps to distinguish its service from its competitors. The core brand values of this company are : Adventurous as it intends to attract the attention of the young, energetic and passionate travellers Natural as it helps in connecting the tourists with the natural environment of the forest regions of the Northern Territory Fun and daring as it offers an opportunity to the travellers to explore beyond the mediocre, monotonous daily life. Since the brand name of the tourist company is bound to offer a visual representation of the companys unique product characteristics, both functional and non-functional, keeping a meaningful brand name in compliance with the core brand values (Okonkwo, 2016). Accordingly, the brand name Off-roads Ecstasy has been chosen. It is also important to explain the reason behind the choice of this name. The very word Off-roads implies doing something off the track, something exceptionally adventurous, that few people would lack the courage to do. On the other hand, since the company also intends to help the travellers explore the tranquil, natural beauty of an exotic culture that the tourists must feel ecstatic about, the word Ecstasy has also been added to the brand name. The very brand name is sure to excite the tourists of the foreign location, and owing to the absence of hard adventure activities, the company uses a brand name that is not essentially suggesting any hard core physical acti vity. The marketing image also plays a crucial role in this connection as it will help the consumers associate with the brand and form meaningful connections. The consumer base that the company intends to attract comprises of Asian tourists, especially from China and India, belonging to the age group of 18 to 35 years. Accordingly, the marketing image should be one that must appeal to the enthusiastic mindset of the young, active and passionate tourists, and hence the use of prominent logo and relevant slogan is highly required (Dowling Donnelly, 2013). At the very same time, it should be noted that the tourists undertaking the tourist service of the Off-roads Ecstasy will also look for the opportunity of cherishing the natural environment of the forests, its greenery and interacting with the Aboriginal people of the region. Hence, a mixture of a robust adventure and delightful journey needs to be expressed through the logo. Accordingly, the logo chosen for the company is as follows: As seen from the above image, the logo image is clearly suggesting refreshment and relaxation derived through experiencing a beautiful natural scenario, while also suggesting thhe beautiful opportunity of a rocky, daring adventures to be enjoyed by the tourists at the very same time as well. It is important here that the company will promote its sustainable approach to tourism, while marketing its service and the use of green colour in the logo will help in reinforcing the same. It should be remembered that brand image creation is an integral aspect of the brand promotion of any company (Lim et al., 20 e brand image that can help in rendering a sense of uniqueness to the product. Since the core 14). Accordingly, it is important to create a strong, favourable and most importantly a unique brand values of the company, as promoted through its logo, suggests the opportunity for relaxation as well as adventure, the non-athletic consumer base will get attracted to this company only, and th is in turn will reduce the substitutability of the company. The selection of an effective and interesting slogan is equally important as it helps in reinforcing the sense of brand. According to academic literature, the destination marketers often use slogans related directly to the geographical position of the destination that the consumer is anyway aware of. Hence, conveying more inspirational and concrete message about the brand is important. The Asian people are still unaware of the existence of the forests across the Northern Territory, and hence the use of geographical names of the tourist destinations will fail to allure the consumers. The slogan chosen for this tourist company is Live it, Feel it, Believe it. Since most of the travellers are coming from Asia, the slogan will create an urge of travelling and exploring the unexplored region of the Northern Territory forests, and the word believe clearly will rouse enthusiasm to see the unseen and to explore the unexplored (Aaker, 2013). While one will be motivated to live through the for est adventures, the idea of feeling refreshed at the sight of the delicate beauty of nature will also arouse love amongst the tourists. Chosen Market Segment: Identification of Needs, Wants and Willingness to Pay for Service: The market segmentation is highly important as it helps the tourist company determine who the expected consumer base is, how to target them, and how to promote the products before the relevant customer base as well. As far as the market segment of Off-roads Ecstasy is concerned, the company intends to attract the attention of the tourists of Asia engaged in recreational activities and enjoying active lifestyles. Since the service offered is adventure tourism, the company intends to focus primarily on the male tourists as they tend to wander for adventure as well. The age group of the adventure tourists will be between 18 years to 40 years, and the marital status of the consumer base will be mostly unmarried, though a few married couples may also admire the idea of undertaking adventures. The target consumer base will comprise of the travellers from Asia- China and India. Although offering tourist service at a highly competitive price is one of the most attractive features of the comp any, yet adventure tourist activities will require sufficient expenditure on part of the company, and hence the consumers belonging to the upper middle class to upper class of the society will be only targeted. The household income of the tourists must be above $50,000 (Horner Swarbrooke, 2016). As far as the psychographic segmentation of the consumers is concerned, it should be noted that the adventurous, passionate, energetic and yet nature-loving tourists have only been targeted (Gunter Furnham, 2014). The tourist consumers are fitness freaks, as only then will they be attracted to the natural beauty of the forests and would invest money on the outdoor activities in the forest areas. However, since these forest tourist adventure activities are less physically demanding, and the Asian people do not prefer hard adventure activities, the soft adventure lovers, non-athletic people have been targeted. Tourist Service to be offered: Adventure tourism is primarily a tourist activity that helps in offering experience to the tourists, and hence it is important to understand the possible tourist services to be offered by Off-roads Ecstasy. The first and foremost service to be offered is Wildlife Safari. The tourists will be able to enjoy bird watching activities in the forests of the Northern Territories, especially Arnhem Land. The tourists will also be guided to the Arafura Swamp, the very popular diverse wetland that is popular for being a habitat to over 3, 00,000 waterbirds (Moyle et al., 2014). The exploration of the nearby woods while watching the playful activities of the Magpie Geese, Egrets and Brolgas will be thrilling to the tourists looking for adventures. The tourists will also be taken to Kakadu which is famous for the Kakadu National Park, where the tourists can be left to explore the natural surrounding as well as nature and wildness adventures. Under proper guidance of the tourist guides, the adven ture tourists will be allowed to experience the Roos kangaroos bouncing about the bushlands, dingoes stalking along the rocky outcrops, dugongs wallowing off the coast as well as the crocodiles patrolling the waters of the famous Alligator River. The tourist service here will include Wildlife Safari, sightseeing, swimming at the waterfalls as well as camping at nights and eating the bush food as well. Next, apart from this, tourist guided service through professionally experienced, local residents of Australia will also be provided by the company, so as to lead and guide the tourists in exploring the ancient and native cultures of the Northern Territory regions. The tourist guide services will help the tourists gain understanding about the local culture of the remote areas located nearby, as well as know the names of the special plants, wild animals and landscapes as observed by them along the forest belts (Tapar et al., 2017). At the same time, outdoor activities will also be an important service to be offered here, and rock climbing, animal hunting under supervision, camping, climbing on balance logs, Tarzan swings and fishing and bird watching are the outdoor activities offered by Off-roads Ecstasy (Hassan Shahnewaz, 2014). Apart from local food and wine service, aboriginal safari is also an important service to be provided. The aboriginal safari will help in environmental as well as cultural interpretation of the forest areas by the local indigenous tourist guides only (Divisekera Nguyen, 2014). Maps of Location and Pictures of Places to be Visited: Figure 1: Maps of the Locations to be Visited Source: (Divisekera Nguyen, 2014) Figure 2: Wildlife Safari Along the Forest Locations in the Northern Territory Source: (Divisekera Nguyen, 2014) Tourist Service Distribution: Market Entry and Promotion: Understanding the distribution system is highly important for any company, and it is doubly important for an emerging company like Off-roads Ecstasy as the company still requires recognition. Direct and indirect marketing efforts are required for proper distribution of the tourist services. Since the company intends to target the young, enthusiastic and passionate group of tourists, the best way to reach out to them will be through online social media tools. First of all, the official website of the company will be filled up with multiple adventure photos of the sights, forests and wildlife adventure activities undertaken by the tourists along the Northern Territory (Armstrong et al., 2015). Google + will be utilized in exploring the interest of the Asian people, and on identifying travel and adventure as the interests or favourite activities of the Facebook users, the website link of the company along with details of the service will be sent. Next, the videos, audios and photos of t he forests will also be shared on Instagram. Since most of the adventure travellers read National Geographic and National Geographic Traveller, and similar magazines, promotional content will be published on these magazines only. The above strategies are known as the direct transaction, and the second category is called the indirect distribution system that involves the intervention of third-party sellers in promoting the company. Accordingly, the company will also employ the help of online travel agencies, who in lieu of payment, will contain a link to the official website of the company, and will promote the tourist service offered by Off-roads Ecstasy. Besides, the company will also employ the use of the government run websites, which will offer assistance in promoting he company, considering the huge profit it is likely to generate for the government as well as the sustainability initiative in tourism that the company is promoting. Since the company is new, and is far from having experienced recognition, the retail travel agents as well as the inbound tour operators will be hired to promote the tourist services of the company as well. The tourist consumers willing to avail the service of Off-roads Ecstasy, will require to contact the management authority via the official website or by mailing them on the given address provided on the website. On successful payment of the entire package, they will be offered a ticket which they will require to carry with them, while coming to Australia. They will be offered the opportunity to select a minimum of two and maximum of four of the aforementioned services, and as per their choice, the cost will be determined. Marketing Mix (4 Ps): The marketing 4 Ps help in understanding how an organization can adopt the effective business strategies that can promote the new product in the market in the most effective way, attracting sales growth as well. Accordingly, the Marketing Mix to be adopted has been explained here: Product: The first and foremost service to be offered is Wildlife Safari. The tourists will be able to enjoy bird watching activities in the forests of the Northern Territories, especially Arnhem Land. The tourist guide services will help the tourists gain understanding about the local culture of the remote areas located nearby, as well as know the names of the special plants, wild animals and landscapes as observed by them along the forest belts (Tapar et al., 2017). At the same time, outdoor activities will also be an important service to be offered here, and rock climbing, animal hunting under supervision, camping, climbing on balance logs, Tarzan swings and fishing and bird watching are the outdoor activities offered by Off-roads Ecstasy (Hassan Shahnewaz, 2014). Apart from local food and wine service, aboriginal safari is also an important service to be provided. Price: Since the company is an emerging one, the low price strategy will be adopted to gain competitive edge over the competitors. Place: The company will also employ the help of online travel agencies, who in lieu of payment, will contain a link to the official website of the company, and will promote the tourist service offered by Off-roads Ecstasy. Besides, the company will also employ the use of the government run websites, which will offer assistance in promoting he company, considering the huge profit it is likely to generate for the government as well as the sustainability initiative in tourism that the company is promoting. Since the company is new, and is far from having experienced recognition, the retail travel agents as well as the inbound tour operators will be hired to promote the tourist services of the company as well. Promotion: Since the company intends to attract the young target population, social media will be mostly used for the tourist service promotion. Google + will be utilized in exploring the interest of the Asian people, and on identifying travel and adventure as the interests or favourite activities of the Facebook users, the website link of the company along with details of the service will be sent. Next, the videos, audios and photos of the forests will also be shared on Instagram. Besides, most of the adventure travellers read National Geographic and National Geographic Traveller, and similar magazines, promotional content will be published on these magazines only. Sales and Profit Estimation: Adventure tourism is a field of tourism that is expected to grow at a steady rate over the coming years, and accordingly investment in these areas is expected to be highly profitable. However, while trying to estimate the profit, it should be remembered that the company is still a new one, and lacks recognition. Consequently, in the first few years, its revenue earning capacity may be limited. This is especially because the company is likely to experience intense competition from ATA, Intrepid Travel, Cosmos and Globus, in the initial years, which are far more recognized all over the world. However, the aggressive promotional strategies can help in adding brand value to the company. At present, China is experiencing an economic downturn, while India is still recovering from its sluggish economic growth. Hence, investment in these areas may not immediately bring in profit. Besides, in order to attract consumer attention, the company is following a low price strategy, and although rela tively cheaper and unexplored forest location will compensate the loss to an extent, the outdoor adventure activities involving shuttles, maps, and rental equipments may lead the company to loss during the initial years. 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